When the businessmen of the Sector of Clock & Watch talk about the "Insist of Beauty", we will not go beyond the scope of Clock & Watch of course.

For instance, like the writer of this article who is a Watch Manufacturer, he will think of this subject of beauty from the scope of design for watches. Besides, he will consider the interpretation how to divert a design into a product.

Like on the aspect of design, we will amend many times from the preliminary draft to the final drawing in order to achieve the perfect outlook. Small things like the design of a piece of hand will spend a lot of effort. Another example is to convert a design from the rendering into a product, the suitability of curvature in angles, the softness and comfort in wearing will be thoroughly considered. However, does it mean that a watch in very nice and unique design and matching with a very good interpretation of product formation be equal to perfect condition. The small enterprise like the writer may say yes and feel satisfied from it quite much.

However, a product from the stage of design to the stage of market in front of the eyes of the customers, the "Insist of Beauty" has involved a great number of different disciplines, including graphic design, engineering, product design and marketing. To achieve the beauty in the whole process, it must combine the beauties from all levels in one item. Now, many popular products in the market are only packaged up very well in the view of marketing. However, there are not too many products holding the principal of "Insist of Beauty" through the whole process in the life of product. It is very valuable that some very outstanding watches originated from deep consideration on all levels from design, material, craftsmanship and promotion. This is the same as a good movie that it has the good matching among the director, story and actors, and it is also valuable that a movie has got rewarded several prizes at the same period.

To be able to display the "Insist of Beauty" of a good looking watch, depends a lot on who has put it on the wrist to release the taste at last. If a person wearing a nice watch doesn't match with his character, clothes or age, is it a loss or wastage to the life of product?

Today, I have just expressed my own view briefly about the theme of "Insist of Beauty". Regarding the in-depth study and analysis on different level of "Insist of Beauty" for watches such as graphic design, marketing etc, under the tremendous demand of designs in today's watch market, there are many very experienced & successful pioneers will have different views and ideas, hopefully will share with our readers in the future.